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This is indeed a very good avcide. In the same way, you shouldn't drink too much at business oriented parties. You don't want to do something you will regrets and that people will talk about.However I have an other take on the story (based on your post only). The developer wanted maybe just to avcide the publisher to personalize a bit more his e-mails. Not because the developer deserve it but just because it's polite. In its form the mail of the publisher could be simply a standard copy paste mail he send to every hip developers who prefer informal introduction.Even when you contact dozens of person in a work day you should always make it personal and so putting the name of the person you contact is the minimum you can do.